Public relations careers differ drastically, perhaps more-so than any other career labeled under one name. From posting on social media, to marketing, to branding, no public relations gig is exactly like another. Whether the job differs in culture, description, duties, or otherwise, the fact remains that the field is extremely diverse.
The career most often associated with public relations is a publicist. Publicists work directly with companies to develop their particular brand. Publicists may also write press releases, and control companies’ relations with the media. Perhaps the most straightforward job title in the arena of public relations, publicists are what most originally think of as PR professionals.
A newer career in public relations, is the social media manager. Social media managers do exactly what the name suggests, manage clients social media accounts. From research into what followers want to see and respond well to, to posting content on a variety of sites, social media managers control companies’ web presence.
A third career in public relations is the on the protective side; crisis management professionals. Crisis management professionals handle crisis after they happen, specializing in damage control. From incidents like the BP oil spill, to simple fashion hiccups, crisis management specialists are charged with cleaning up any mess a company happens to make, an invaluable position.
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